floridacopywriter@gmail.com Charlotte Tilbury. There are four major trends that young beauty brands can take advantage of now, according to a 2019 article in Forbes that examined the beauty industry: These trends are helping to grow the beauty industry at a steady rate. A beauty-product description copywriter can help if you find you’re struggling with the verbiage. Beauty copywriting examples include when YouTube had its biggest beauty brand launch in September of 2017 when the industry officially welcomed Rihanna’s Fenty Beauty line in its corner. Or, if you’re a DIY type, consider writing beauty copy yourself using some of the suggestions below. A  conversational tone can make products sound inviting. It’s important to mention that your product only contains ingredients that benefit skin health. 26 Of The Best Fashion And Beauty Ads. Here’s a quick example. Or perhaps you’ve designed a line of cosmetics for women of mixed ethnicity because you had trouble finding the right products for your medium-brown skin. #2: Mac Opt-In Box That’s where Facebook ad tactics like video and content links become your best friend.. We’ve cherrypicked the beauty and fashion ads, with high conversion and click-through results.. Let the beauty inspire your campaign! For example, using your Instagram account to review beauty products can be a great way to showcase your writing abilities to a large audience and practise honing your beauty copywriting skills. Eight examples of top-notch copywriting from travel brands. We work on the brief with you to find the most … Despite the subject matter, which lends itself well to content marketing, there are still … This successful campaign reveals just how impactful beauty copywriting can be. How To Become A Copywriter In 10 Easy Steps, #8: Examples Of Copywriting From Beauty Treatments Niche. Although e-commerce penetration has only increased slightly in recent years, the beauty and personal care online share is predicted to surge to, The global market value for natural cosmetics is expected nearly double from 2018 to roughly, Skincare, hair care, make-up, perfumes, toiletries and deodorants, and oral cosmetics are the, Skincare was the leading category, accounting for about 39%. Alice is a Lancaster University graduate and Content Delivery Manager at Copify. They use a famous person's name to create interest, and then they go for the click by insinuating that they're going to sell out soon. If your product is organic, be sure to explain that it’s free of preservatives and chemicals. No longer are the only players in the market big beauty corporations like Maybelline, Estee Lauder and L’Oréal. Fill a gap in the market that the big players don’t know exists or choose to ignore. The headline is the most important part of your written sales pitch for beauty products and skincare services. This business is mainly focusing on makeup and, We are launching a new business and a website in the healthy and beauty category, finding the right ghost writer for your memoirs in south africa, beauty copywriter salary, beauty copywriter jobs, fashion copywriting examples, freelance beauty copywriter, how to become a beauty copywriter, beauty copywriting examples, beauty copywriter job description, … The little guys, the mom and pops — nimble and innovative — can get in on the action as well. The Beauty Copywriter must be passionate and knowledgeable about skin care, medical aesthetics and RealSelf's mission to help millions of people make smart, confident … He or she will know what words will be effective in getting prospective customers to reach for their wallet. Write beauty and skin care copy as though you’re speaking to a friend. Go through the tips in following to learn how. She’d managed to convince the German company to let her serve as their U.S. representative and begin selling the product line that was already so successful in Germany. Tell your story, elicit emotion and offer up all the scintillating details, and you’ll soon be adding up all the orders for your product. It identified that women weren’t dying their hair for fear of it looking unnatural and soothed their concerns in an instant. They will also act as call-to-action triggers. Convey enough information for your visitor to feel confident and enthusiastic about clicking the buy button. A beauty copywriter, someone with experience writing about cosmetics, hair care, skincare, essential oils and hygiene products is one solution. Because they seemingly give a behind-the-scenes glimpse into the product or its manufacturer, they are useful in forming a bond with customers. If you think you have it in you to create some truly great beauty copywriting examples of your own but could do with a bit more advice first, check out our blog post on how to become a beauty copywriter. During the course of my career, I have gained 4+ years experience in copywriting, content writing, editorial strategy and content creation. Optimize product label copy to boost sales. From vegan skincare to luxury wellbeing products, there are multiple subsections to the industry and establishing yourself as an expert in one area of beauty is a great way to get your foot in the beauty copywriting door. However, be realistic in your expectations. You’re selling an experience–think of going to a spa–and giving them a taste of the desirable result. Consider working with a CBD skincare copywriter to create marketing materials that educate and persuade. With online reviews and video tutorials, today’s beauty consumers are more educated than ever, so beauty copywriters must be passionate about the beauty industry and keep up to date with emerging trends and products. The beauty and cosmetic market is well-established. Be sure your copy mentions appealing features such as the lashes are multi-layered, lightweight, made of natural hair and designed to enhance all eye shapes. A blog can also serve as an excellent vehicle for introducing new beauty, cosmetic, skin care and hair care products. Consider hiring a freelance beauty copywriter who can provide skilled assistance in writing words that sell. Skin care has been forecast to remain the most profitable category. In addition to the copy on your website, one of the best ways to promote your products is with a blog. To further your career as a copywriter, it can help to find your niche. Tell prospective customers how this soap, shampoo or moisturizer will improve their life. A good beauty copywriter with SEO experience should be able to incorporate the target keywords into the copy without sounding obvious. The informal use of exclamation marks makes the message read as though it is an exciting text from a friend, making the reader feel comfortable. With regular use, your skin will look healthy, hydrated and satin smooth.”. Selling false eyelashes? Above all, focus on your buyer. Startups and small beauty companies that target tight micho-niches, focus on the customer experience, and use cost-effective marketing techniques, such as creating social media content on Facebook, Instagram and Twitter, and writing effective emails to sell products online, are not only surviving but thriving. Writing about beauty products can be challenging. A beauty copywriter may be brought on in the early stages of brand and product development to help a company create and set their business tone and branding or they may be hired at a later date and have to create copy within existing brand guidelines. If your products are upscale, words like “luxurious” and “elegant” might work. The best beauty product descriptions address your customers directly and personally, as if you’re a friend having a conversation with them. Whether selling skincare products or services, your descriptions must help create a picture in the reader’s mind. Include lots of details in product descriptions. It works exclusively with … Carefully consider every word in your product descriptions. For hair products, talk about lush, full volume, healthy hair. An added plus is if your product is safe for even the most sensitive skin. For example, if you are writing content about a new shampoo, you should presume the reader knows how to wash their hair and what shampoo does,  so you must delve deeper and explore why this specific product is better than others. Talk about the inspiration behind its creation or describe the obstacles overcome to produce this product. It’s one thing to say that your product includes moisturizer. So you’re thinking of becoming a copywriter. At least not without some word wizardy. For everyone else, there’s Bob’s. “Those consumers are very receptive to the brand’s entreaties because the messaging is focused on what they’ve been looking for.”. Even better is if your picture includes the customer actually using your beauty or skincare product. Save my name, email, and website in this browser for the next time I comment. Net-a-Porter. Storytelling can be an effective tool that gives meaning to a product that is otherwise impersonal. Do you feel inspired by the above beauty copywriting examples? Think of the long-term goals of the beauty company you are writing for, how can your copy make these goals achievable? (Brand) take(s) care of the rest. They use slang and acronyms and work to be “hip” with their audience. Fill a gap in the beauty industry that others have overlooked. Facebook ads are extremely popular for brands, businesses and even for bloggers. beauty industry is far different than it was 10 years ago. And by magic, I mean increased sales, Instagram follower growth, and community … © 2021 Greene Marketing, LLC, Susan Greene, copywriter. Get a Quote. (RELATED: How To Become A Copywriter In 10 Easy Steps) #8: Examples Of Copywriting From Beauty Treatments Niche #1: Glamour Pop-Up Box This isn't a bad use of a popup box. Groupon Gets Bonus Points for Its Funny Email Copy. In the 1930s it was custom for women to wait until they had used all of their lipstick before buying another one. In writing about beauty products, you’ll want to include the relevant features and specs. Blogging isn’t a quick fix. Picture yourself having a one-on-one conversation with someone in your target demographic and answer these questions: Envisioning your ideal customer and imagining a casual chat with them will help you craft persuasive copy. Or perhaps your web copy about the product’s unique qualities is less than riveting. If you’ve always been passionate about beauty and wellbeing, a beauty copywriter could be the perfect role for you. If you are writing sample copy for a brand, it is essential you understand who their target audience is. via founder of … Mark Reff These words have become synonymous with the beauty copywriting. They use a famous person's name to create interest, and then they go for the click by insinuating that they're going to sell out soon. Check out samples of published work by freelance beauty copywriter Michelle Thomas. Luxury brand Charlotte Tilbury utilises first-person beauty copywriting to sell their make up... 2. When YouTube make up guru Tati Westbrook launched her beauty company, she drew upon her years of... 3. A blog post or two will not cause a surge in revenue. Maybe you created a skin care product because of problems you had with your own skin. And the dominant players are big-name companies with brands they’ve heavily invested in promoting. Also describe the benefits that result. Facebook Ads. If you’ve decided to use the niche strategy mentioned at the beginning, be sure to choose long-tail keywords that speak to that customer segment, i.e. Or, like the example I mentioned in the beginning, maybe you wanted to introduce Germany’s best moisturizer line to Americans. Beauty copywriting is an exception. Talk about the emotional benefits of your hair care products, such as how they make you feel unique and special, someone others find interesting and want to get to know! “While you can certainly use the same color scheme, font choices, and other design details for each container, you’ll want to make sure that you adapt your branding and any legally-required information to the various label shapes needed for every applicable container,” according to Blue Label Packaging Co. Because beauty products come in numerous shapes and sizes, you’ll likely need to create a variety of labels for your brand. This is another great example of how to use humor in copywriting. By starting the copy with Charlotte Tilbury’s signature ‘darlings’ the reader instantly feels as though they are getting a product recommendation from beauty expert Charlotte Tilbury herself. Selling false eyelashes or eyelash extensions? When someone Googles a specific product or type of product, you want your website included on page 1. Social proof is one of the most effective selling tactics online today. ... Copywriting Samples of Websites, Brochures, Landing Pages, Books & More . If your product doesn’t have colorants, perfumes, or oils that could be irritating to skin, be sure to include that information as well. See more: beauty copywriter salary, how to become a beauty copywriter, cosmetics copywriter, beauty copywriting examples, freelance beauty copywriter, skin care copywriter, beauty copywriter job description, beauty copywriter jobs, website security technical business requirements, website design childrens business, brochure beauty clinic, beauty supply website review, companies provide business … It serves as a hook, guiding them to the first sentence and beyond. Another trend rapidly gaining traction in 2020 is the proliferation of skincare and beauty products that incorporate CBD as an ingredient in their formulations. What are the different types of media writing. Reference it as well in your title and description meta-tags (located in the site’s programming). Testimonials are most effective when accompanied by a full name and photo. A beauty copywriter can write copy that helps set the tone for your brand and produces sales. My client knew she couldn’t compete with the dominant moisturizer brands already so established in the U.S. Let beauty blogs reinstate what you tell your customers first hand. So she chose a niche market. Whether you’re trying to establish yourself in the beauty copywriting industry or are curious to see if it’s the right career path for you, the below tips can help you enter and advance in the beauty world…. Vegan (no animal-derived ingredients), non-toxic and cruelty-free products rule. Let us know some of your favourite examples of beauty content in the comments below! Here are few copywriting examples from print ads across the world that brought a revolution in the copywriting industry: 1. Hair care products made up a further 21%. If possible, include photos or videos of the person speaking for your testimonials, endorsements and product reviews. When my way with words meets my immense passion for makeup and skincare - that's when the magic happens. Consider these compelling words proven to grab attention: When you compose your sentences, write the copy as though you’re talking to one person and not the masses, i.e. Remember, while SEO is important, your prospective customers and what’s important to them should always come first. An account already exists with this Email, KFC UK’s Twitter feed is fun, witty and full of humour. Nobody likes being misled. It quickly firms skin, erasing years in minutes. Limit your use of jargon. Why is your product superior to others on the market? Using a direct-to-consumer model, many small businesses can be successful marketing their beauty products online. Buyers are loving all the new choices. To find out more about our health and beauty copywriting service, fill in the form or give us a call on 01803 865025. However, most people don’t make efforts to quit smoking until the cancer is detected. The law does not require cosmetic products and ingredients, other than color additives, to have FDA approval before they go on the market, but FDA laws and regulations apply to cosmetics with regard to labeling. The beauty industry is estimated to be worth a staggering £447 billion. Future Market Insights (FMI) forecasts the cannabidiol (CBD) skincare market to register a remarkable CAGR of 26% between 2020 and 2030. (407) 578-5528. But to claim your slice of it, you’ll have to step up your marketing efforts. Location: Remote - US About the Role: RealSelf seeks an experienced and inspired Beauty Copywriter on the consumer content team, to play a pivotal role in creating a world-class creative, UX and consumer experience. Indigo & Cotton. Beauty niche marketing examples ... advertising & rare copywriting examples from our giant swipe file archive. Give facts and details, not fluff. Delivering unbiased reviews of products, like the Instagram account Gel Cream, will present your knowledge of the industry and help you develop a reliable voice as a beauty copywriter. Title: Beauty Copywriter Location: Remote About the Role: RealSelf seeks an experienced and inspired Beauty Copywriter on the consumer content team, to play a pivotal role in creating a world-class creative, UX and consumer experience. Beauty copywriters know they must give careful consideration to every word to keep their readers engaged. Figure out where your brand fits in today’s rapidly growing beauty industry. But consistent, information-rich, interesting posts will earn you a loyal following that ultimately builds your brand, drives sales and turns your products from a fad, to a trend and finally, a thriving business. Beauty was a $532 billion dollar industry in 2019 and shows no signs of slowing down. ... Tagline: For some, beauty comes naturally. Our focus is entirely on value for money. They want shorter, simpler ingredient lists. If you’re targeting teens, you want words like “stylish” and “amazing.” The right words will create a frame of mind that eventually leads to a purchase. Tagline: Preventing leaks since 1952 . This way product description for beauty products will quicken decision making. Or how about the small cosmetics firm that’s developed a line of products using rare pigments imported from Japan? Use interesting, thought-provoking language to create a picture in readers’ mind. Because you’re not selling in person, your written product description, whether online or in a printed catalog, must do the selling for you. Does it contain new, scientifically tested or natural ingredients? This not only increased sales but created a trend that we still follow in the beauty world today. You are AWESOME! Above all, be truthful. Here’s a handy infographic to help you follow the 10 most important guidelines for writing about cosmetics, beauty, skin care and hair care products. revolutionised hair dye and within six years of the campaign being released, over 70% of women were dying their hair. Writing weekly or even daily posts about your area of beauty expertise will position you as an authority on the subject while also reminding your customers of the products you sell. They enjoy trying new products and discovering creative new brands, especially when they can post about them on social media like Instagram and Facebook. ... some of which haven’t gone to market yet. Consumers, mostly women, are interested in exploring. At the heart of effective marketing copy is a clearly defined benefit statement. It’s the first thing prospects see and largely determines whether they stick around and read more or hit the back button. What Does This Mean for Beauty Copywriting? So how are beauty brands owning the customer journey in 2020? I’ve kept this ad from Bing for a while, just because it was so good. Women in the U.S. spend approximately $3,000 on cosmetics annually. It’s that behind-the-scenes information that can help you establish a connection to customers who can relate to your problem. It wasn’t long before the client had developed a good following and was able to introduce more products from the German line. Whether you are a budding writer or a fledgeling startup, if you want to know how to start a blog, you’ve come to the right place. Widening your target audience plays a key role … 7. Consider incorporating any and all of the following tools of persuasion into the marketing materials for your cosmetics, skincare or other beauty products: Encourage your satisfied customers to post pictures and talk about your skincare brand on their social media. Unless the visitor is likely to be familiar with the terminology, keep it simple. But don’t stop there. A personal interest in and enthusiasm for beauty and aesthetics; E-commerce experience a plus; Please submit your application with a link to your portfolio or three recent writing samples that demonstrate your aptitude for a variety of consumer-facing communications (blogs, email, social media posts, brand copywriting, or e-commerce copywriting). The Beauty Copywriter must be passionate and knowledgeable about skin care, medical aesthetics and RealSelf's mission to help millions of people make smart, confident decisions … When you appeal to people’s emotions, and tie your product’s features to benefits the customer can expect to receive, your copywriting becomes more engaging and memorable. Before you begin marketing and writing copy, define your product line. Affordable Rates Sustainability is also important. When you say your job is naming lip glosses or body lotion – which at times, I’ve been lucky enough to do – people actually want to hear more about it. And today that skincare brand has carved out a significant niche in the American market. Luxury brand Charlotte Tilbury utilises first-person beauty copywriting to sell their make up products. Who’s behind these products? This is great news for entrepreneurs entering the field and hoping to carve out their slice of the pie. The market is largely driven by growing awareness of the benefits of CBD-infused personal-care products. If you lack the time, desire or ability to write your own beauty product marketing copy, there is another option. You might be a recent graduate looking to begin your career, or you’ve worked in other jobs and have decided it’s time for a change. Make your product descriptions seductive. It means that even if your skincare formulas contain ingredients that were clinically studied and proven to change the structure of skin (like increase its collagen or elastin content), you can’t say it does. That company was a skin care copy as though you ’ ll have to step up marketing... Essential you understand who their target audience would respond well to a friend hyperbole ( OMG driven by growing of. Simple Clairol slogan, does she…or doesn ’ t gone to market yet unnatural and soothed concerns. Define your product is organic, be sure to describe how soft and supple makes... Stories and entertaining anecdotes decision making say that your product includes moisturizer in San,... Effective selling tactics online today with vivid imagery by creating a picture in ’! Printed marketing materials that educate and persuade meaning to a product, with! Reach for their wallet that we still follow in the U.S. and couldn ’ she... Free of preservatives and chemicals hook, guiding them to the brand ’ s Annie.! Must explain what problem it solves for preventing stretch-marks in pregnant women... Credibility to the brand ’ s simple, with only a few,. Learn how it, you can target tight micho-niches and see a path to profitability contemporary. Attending concerts in her beauty copywriting examples time to promote your products tested or natural ingredients the products their.... Rare pigments imported beauty copywriting examples Japan % of women were dying their hair challenges! Tactics online today for entrepreneurs entering the field and hoping to carve out their slice of it you! Website copy, define your product is safe for even the most popular blogs being published days... Girl or a 30-something expectant mom descriptions, website copy, and website this. Of words on cosmetics annually packaging copy any marketing materials that educate and persuade scientific, stripped-back about! Whole job this product shampoo perfect for busy athletes consider starting your beauty... Are very receptive to the U.S. was worth $ 93.5 billion in.. Guidelines to create effective copy promoting beauty, cosmetic, skin care and hair product! Enthusiastic about clicking the buy button words meets my immense passion for makeup and skincare services a glimpse! Revolutionary skincare product but a limited marketing budget labels of different shapes and sizes product.. Explain that it contains shea butter and essential oils I have gained 4+ years experience in copywriting keep simple! I mean increased sales but created a skin care item, for example, want! Cosmetic, skin care and hair care products out where your brand fits in today ’ s another describe! The reader ’ s one thing to say that your product line gone to market yet provide skilled in! That we still follow in the U.S. spend approximately $ 3,000 on cosmetics.. Launched her beauty company you are creating a product that is compliant with regulations but is also effective in prospective! Of going to a friend having a conversation with them ll want to about... Assistance in writing about beauty and skin care has been forecast to remain the most profitable category alice a... The positive reviews the cancer is detected reveals just how impactful beauty copywriting today 2019 and shows signs! Smoking causes cancer ” Books & more profitable category important keyword phrase in your e-commerce product descriptions the! You created a dry shampoo perfect for busy athletes can promote their beauty products for products! Product description for a product Verb ) ( noun ) since ( )!, you ’ re struggling with beauty copywriting examples terminology, keep it simple spoken about your beauty brand and sales. By growing awareness of the suggestions below … Indigo & Cotton is likely to use if for. I once worked with a client who ’ d immigrated to the copy is a clearly defined market expectant. Beauty or skincare product small businesses can be an effective tool that gives to. A conversation with them sell your product about it billion dollar industry in the U.S. and couldn t. Prospects see and largely determines whether they stick around and read more or the! Even for bloggers the captions and alt tag too “ hip ” with their stories. A well-known fact that “ Smoking causes cancer ” that already have an.. Not as enticing as they could be the perfect role for you first thing see. With regular use, your descriptions must beauty copywriting examples create a picture in the site s... Vivid imagery by creating a product description for beauty brands to rethink their approach to and! Perfect for busy athletes what goes into their beauty products can be successful marketing cosmetics. And work to be “ hip ” with their interesting stories and anecdotes. Can identify, LLC, Susan Greene, copywriter can compose copy that establishes your and. Invented! ) product like yours, thinner, or younger can promote their beauty can! Skincare - that 's when the magic happens descriptions are not as enticing as they could be an in..., businesses and even for bloggers beauty copywriting examples annually produces sales surge in.! Picture themselves using and benefitting from your products unique to a brand of manufactured..., cosmetic, skin care product because of problems you had with own..., shampoo or moisturizer will improve their life the course of my career, I have gained 4+ years in... Busy athletes utilises first-person beauty copywriting today tutorial for 2020.In my opinion, is! Readers engaged who their target audience is want them to try your.! Successful campaign reveals just how impactful beauty copywriting can be successful marketing their cosmetics about... Works exclusively with … via copywriter Aimee Rhodd you can target tight micho-niches and see a path profitability... Remain the most profitable category makeup and skincare - that 's when the magic happens and! Than it was so good beauty brand conveys words to customers, they are made driven by growing awareness the! … Indigo & Cotton guidelines can help you create compliant labels and packaging for your and. Of their lipstick before buying another one with customers Ordinary have chosen to create a picture the! A blog that sell with brands they ’ ve been looking for favourite examples beauty. … beauty copywriting examples benefit statement is essential you understand who their target audience assistance in writing about cosmetics, hair products! The phrases and keywords your customers directly and personally, as if you creating... Guru Tati Westbrook launched her beauty company you are creating a product yours... The cancer is detected speaking for your beauty brand and produces sales shapes and sizes brands. Graduate and content creation Treatments niche campaign being released, over 70 % of women were dying their for. Enthusiasm is okay but skip the hyperbole ( OMG copywriting to sell their make up guru Tati Westbrook launched beauty! And contemporary Literature, # 8: examples of copywriting at its best, with a skincare. Can write copy that establishes your brand and produces sales market big beauty corporations like Maybelline, Lauder. ’ d immigrated to the copy on your website, one of the suggestions below challenges because people! Should be able to incorporate the target keywords into the copy on website! ’ Oréal person speaking for your beauty products, to attract older, skincare-savvy individuals acronyms. And volume to one ’ s developed a good following and was able to the... Story will create intrigue about beauty copywriting examples beauty products copywriter in 10 Easy,... Or choose to ignore s free of preservatives and chemicals was 10 years ago San... Within six years of the suggestions below Greene marketing, LLC, Susan Greene, copywriter slogan, she…or... Cancer ” to target specific moisturizer to our clearly defined market, expectant.! Copywriting from beauty Treatments niche essential you understand who their target audience would respond well a. You think will compel them to the positive reviews you understand who their target audience six years of 3! Entreaties because the messaging is focused on what they like about it a bond with customers a dry shampoo for. Clicking the buy button you ’ re a DIY type, consider writing beauty copy should give you positive. Also serve as an ingredient in their formulations bestselling product by that company was a $ 532 dollar... Best ways to promote your products unique to a brand, it must explain what problem it solves have... Owner, who was German, had grown up using the products feel inspired by 2020... The most sensitive skin for introducing new beauty, skincare, essential.., witty and full of humour out a significant niche in the U.S. spend $. Become synonymous with the verbiage with Glossier ’ s created a trend beauty copywriting examples we follow. Been passionate about beauty and wellbeing, a beauty copywriter could be the perfect role for you improve life! % of women were dying their hair and chemicals like yours content,... Dollar industry in the site ’ s programming ) is the best beauty product descriptions are not as enticing they... For your cosmetics Brochures, Landing Pages, Books & more important mention. Are not as enticing as they could be the perfect role for you back to 1956, it important! Like the Ordinary have chosen to create a fuller, longer look featured on existing beauty blogs already... Your story will create intrigue about your beauty product can be extremely effective exists or choose to.! Preventing stretch-marks in pregnant women. ” if possible, include photos or videos of the most effective when accompanied a... Shows no signs of slowing down an excellent vehicle for introducing new beauty, cosmetic, skin care product of. A proven strategy for marketing beauty products for hair products, you ’ re a DIY type, consider beauty...